Logistics Activities of Order Management and Customer Service Term Paper

Essays on Logistics Activities of Order Management and Customer Service Term Paper The paper "Logistics Activities of Order Management and Customer Service" is a brilliant example of coursework on management. Retailing, believed to be one of the largest sectors in the global economy, is experiencing a transition in Australia not being an exception. Traditional retailers have always tried to redefine themselves through the introduction of value-added services such as home delivery and credit. The growth in retailing has however been restricted basically to the urban market in Australia. The reasons for these are that the modern retailer in the urban market is yet to feel the saturation effect thus viewing other markets with less seriousness. Also, despite its cost-effectiveness, modern retailing trends have come to be closely associated with lifestyle. The retailers would have to identify with different lifestyles so as to appeal to all classes of society. This can thus lead to one assuming that the retailing revolution is emerging as per the economic revolution of society (Minis et al. 2010).Retailers, once seen as â€Å"downstream resellers of products†, are mostly seen as intermediaries in the manufacturers’ distribution channels, whose role is to only ensure a smooth flow of goods and services between the suppliers and the consumers. Today, retailers are indeed no longer seen as an appendix of the consumer’s supply chain but rather comprise of an independent market mainly looked up to by a large group of consumers for whom they buy (McKinnon 1989). They not only provide a readily identifiable location for consumers to make their transactions when acquiring goods and services but also provide support services of various kinds to the consumers. In fact, retailing is a significantly important economic activity that links production and consumption while affecting most of the population. According to the Financial Times (2006), retailing has been identified as the world’s eight-biggest sector of the economy (Jones, Nicolas, Carla 2007).Over the last decade, consumer awareness has increased regarding the price and quality of the products and/or services they expect. This is due to the increased literacy of Australian consumers and exposure to other developed nations through the current technological advancements. These days, consumers are more interested and are keen on the quality of the products and services they expect from the market. They have even become more and more vocal about it. It is due to this awareness that consumers always seek to identify more reliable sources for purchases. The consumers also seek to purchase their products and services from those places where their feedbacks are more valued (Sands 2008).  In order to earn customer loyalty, retailers mainly focus on providing their customers with the best quality products and services with value and innovation. Retailers thus need to be aware of the key retail trends influencing the market in recent times and in the future.